How Online Businesses Can Create a Great First Impression
Your products/services might be the best on the planet, but if you’re not making a good first impression, then it’s unlikely that any of your potential customers will stick around to figure that out for themselves.
You don’t need us to tell you how many websites there are. You’ll know that from your own internet use. What’s important to remember is that your potential customers will be all too happy to go to one of your competitors if they don’t instantly like what they see. It doesn’t take much for a potential customer to look elsewhere!
So let’s make sure that doesn’t happen. In this post, we’ll run through some effective ways that online businesses can get off to a positive start with their potential customers.
6 Ways To Make A Great First Impression For Online Businesses
Invest in SEO
Google doesn’t just show its users a list of websites relevant to their search. It also conveys trust. You wouldn’t trust a website that didn’t appear on Google. You would be likely to highly trust a website that appeared on the first page of results.
If you and Google have a distant relationship, then now’s the time to begin working to improve your website’s SEO credentials. Get started with an SEO expert today, and you’ll begin to notice results within a few months.
Solid Web Design
Web users make snap judgements about the websites they visit. They know pretty quickly whether it’s a site they want to stay on or one that they want to leave without clicking around. If a website has below-standard or outdated website design, then it’ll be inevitable that they look elsewhere. After all, the design of a site doesn’t just make the website more enjoyable to browse, but it also shows that the site is actively managed. It shows that the business cares, basically. If your website needs some help, then learn more about web design services from Baldwin Digital; they’ll ensure that your website is modern, aesthetically pleasing, and ready to impress your visitors. It’s also worth remembering the importance of periodically updating the design of your website, especially if you change your branding.
Manage Reviews
Online consumers love reviews. They play a major role in determining whether a person will become a customer or not. If a person searches for your business and sees that many people have had a positive experience, then they’ll be much more likely to get out their credit card and make a purchase. Of course, the opposite is true, too.
If you have few reviews, then it’s worthwhile encouraging your customers to leave one. Asking them directly, of course without any pressure, can be an effective strategy. It’s also recommended to respond to your reviews (on sites that allow you to, anyway, which is most of them). Saying your piece can help to dampen the impact of a negative review.
Get Serious About Your Social Media
Not every potential customer will be on social media, but a big chunk of them will be. Plus, your social media accounts will be one of the first things that pop up when someone searches for your name on Google. So, what do your visitors see once they land on your Facebook, Instagram, Twitter, and other business profiles?
If they say a barren landscape, then they probably won’t be too impressed. They might not be unimpressed, but they’re not going to be blown away either. Having an active social media presence that includes great content is a bona fide way to show your potential customers all that’s great about your business. Don’t have time to manage this side of your operations? Outsource the task to a company that offers social media management services.
Contact Information
A website could have plenty of signs of legitimacy, but if they’re missing contact information, then its visitors will likely have more than a couple of reservations about making an order. Make a positive first impression by including as much contact information as possible. For instance, your phone number, email address, and social media accounts. You may also consider adding a live chat feature to your website. It’ll make a difference!
Quality Writing and Photographs
Finally, take another look at your copywriting and photographs. Are they as good as they could be? Do they reflect your brand in the best possible way? If not, then it’ll be time to update them. Many businesses use any text/images they can when they’re first getting started, but it can be highly beneficial to update them from time to time. Your customers notice these types of things!
